©2026
- Installation
- Interactive Experience
- Touchscreen
- 3D Experience
- Creative Technology
- Motion Design
- Real-time Interaction
At the opening event of the 38th America’s Cup in Cagliari, we created an interactive installation for Luna Rossa to reveal the technology, design and performance behind the AC40.
Making the complexity of the AC40 accessible to a wider audience, translating its advanced technology and engineering into an experience that could be explored intuitively and understood at a glance.
We designed a vertical touchscreen experience built around six interactive chapters.
Blueprint-inspired 3D visuals reveal the AC40 component by component, guiding visitors from the anatomy of the boat to the dynamics of the race course through a clear and immersive narrative.
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