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- Interactive Installation
- Creative Technology
- Experience Design
- Motion Design
- Generative Visuals
- Real-time Interaction
For Milan Design Week, Ferrarelle brought Maxima into a new dimension through an interactive installation designed to express the energy and distinctive character of its sparkling water.
Translating Maxima’s signature effervescence and bold personality into a physical experience, making something invisible, dynamic and constantly changing tangible and memorable.
We transformed bubbles into light, movement and rhythm.
Through an interactive installation, the energy of sparkling water became a responsive visual experience, bringing Maxima’s identity to life in a way people could see, feel and interact with.
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