Installation
©2026
FEATURES
- Interactive Installation
- Creative Technology
- Experience Design
- Motion Design
- Generative Visuals
- Real-time Interaction
DESCRIPTION
For Milan Design Week, Ferrarelle brought Maxima into a new dimension through an interactive installation designed to express the energy and distinctive character of its sparkling water.
CHALLENGE
Translating Maxima’s signature effervescence and bold personality into a physical experience, making something invisible, dynamic and constantly changing tangible and memorable.
SOLUTION
We transformed bubbles into light, movement and rhythm.
Through an interactive installation, the energy of sparkling water became a responsive visual experience, bringing Maxima’s identity to life in a way people could see, feel and interact with.
NEXT PROJECT
ViruGroupWebsite
